• The Now.

Minash Bablani, founder of millennial-favourite Ellement Co., shares her Christmas must-haves

The modern-day hustler wants you to opt for more life, less rush this holiday season


‘Tis the season to make merry and indulge yourself with a little something special. But if you’ve been having a tough time navigating the flashy sales and impulse buys to find the gems that are worth your money, help is at hand. We got the industry’s top insiders to handpick the items that they are loving right now. Leveraging their position on the frontlines of all that’s new in the world of beauty and fashion, here’s what they are excited about this season.


A little hustle, a little heart. That about perfectly sums up entrepreneur Minash Bablani’s offering, Ellement Co. Having completed her education in UK, she returned to Mumbai to give free reign to her business savvy and entrepreneurial mind. Armed with a keen understanding of the everyday struggles of the modern woman, Ellement Co. offers handy essentials for those on-the-go. With the season of giving around the corner, we got her to share a quick cheatsheet on how to indulge yourself with the best that this season has to offer.


1. A Christmas jumper

A loose Christmas jumper, with a really cute saying or a Christmas-y print is an absolute must-have, and I always look forward to a new one every year.


2. New nail polishes

Being a nail fanatic, of course, Christmas season calls for some sparkly colours and glittery nail polishes! We are just gearing up to launch our 9-free breathable lacquer range in the new year, with some stunning metallic shades and deep tones, too. Stay tuned for more. Until then, feel free to browse through all our gel polishes.

For those who may not know, Gel Polishes are super cool, long-stay and stay on your nails for up to 3 weeks, when cured under the LED lamp. All our products are vegan, non-toxic and cruelty-free.


3. Tree ornaments

Goes without saying, of course! I love little ornaments with customisation of names or the year as they serve as a keepsake and memory. I’ve been seeing some super cute ones all over Instagram by DR Design Company.


4. A new coffee mug

Who doesn’t love a shiny coffee mug! Always a good start to the day, I spend the most time with my mug. You can find your ideal one with our supercuts range of Matte Metallic Mugs



5. Stationery

Don’t we all just love new deskware to kickstart the new year with immaculate planning & organisation? I sure do! Some of my favourite brands are Artsy Design Co. and Studio 13 which have stunning stuff.